Nicolene Schoeman Louw

We, Entrepreneurs, need the Magic of Dawn

About the silence, a kind where you can smell the season in the air. You smell rain, flowers or just crisp freshness. You hear the birds sing, and importantly, it is a time when I can focus. A time when I can get some of the small tasks that often cause stress and confusion can be knocked out of the way when I can pack the lunchboxes and watch the ginger cat stretch out on the chair next to me in the home office.

It is just like riding a bike. So get back on the horse!

I told my story in the last few months – however raw it was. I have written down many intensely personal accounts of life as an entrepreneur, wife and mother.

So, today I want to compare where I am and my life experience with riding a bike—or preparing to saddle that horse and get back on it.

The Entrepreneurial Cornicles of a Veteran

I would imagine this is what a soldier feels after a war: tired in various ways, traumatized and even maybe a little lost.

I have learned more about teamwork, people, and the signs we often miss early (“ominous”). Or write them off as something other than what they are in the last three months than in my 39 years combined.

The Silent Forks and Crossroads

Reflecting on 2020 and 2021, as I think many of us have, I have found myself at a somewhat loss for words. When asked about it, I have said that I am on a slightly weird wordless fork or crossroads in my path. Over the years and having worked with many entrepreneurs in my profession, I have seen them go through these weird wordless places, forks and crossroads. Often, they have had a lifetime of hard work and wanted a slower pace. Or after trauma in business (yes, there are traumas in business), when enough is enough, they call it a day or make drastic changes.

The First Day of School

Today was a weird day in many ways. We have been prepped and received a lot of perhaps unsolicited advice. So, on all accounts, it should have been a big day that we were going to embrace. I was bursting with pride that my firstborn was now in a prestigious big school, but some part of me also experienced an immense sense of loss. As I share my experiences, I cannot help but notice similarities. It makes me think of all the emotions we experience when starting a new business and hitting our first milestone.